Improving the customer's journey and experience is of strategic importance for airports as it will enable them to attract airlines to the terminal, enhance customer loyalty and develop ancillary revenues from areas such as shopping, food, leisure, and parking. The limited potential for increasing aeronautical revenues makes these activities even more important than in the past, and airports need to make them a matter of priority.

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Enhancing passenger experience

as the golden ticket to

generating new

opportunities at airports